Grow Your Grad Programs Amid COVID-19

The pros at Spark451 have decades of experience in graduate enrollment recruiting and marketing — both at institutions and on the agency side. We offer a complete suite of services to help you achieve your enrollment goals, and we’re here to support you during the pandemic and beyond. Let us help you fill your next class.

Graduate Marketing That Gets Results

We have a track record of successfully launching and growing master’s programs. Here are just a few of the results we’ve delivered for our clients:

30

Students recruited for an inaugural class

A strong start for an NYC-based master’s in data science program

400%+

Enrollment increase in six years

Steady growth for a STEM-focused master’s program in NYC

40%

Net application increase

Results for a new graduate partner in their first year with us

28%

Net deposit increase

Single-year results for one of our graduate partners

Spark451 was instrumental in launching a lead generation and nurture program resulting in a 110% increase in applications. Their outstanding strategy and creative teams merged seamlessly with our internal teams and we couldn’t be happier with our partnership.

- Catherine Calamé

Director of Marketing, Columbia Business School

Lead Acquisition Strategies

We take a focused, program-based approach to graduate lead acquisition campaigns. Our strategy team will build a marketing campaign that acquires the right prospects and helps to convert them to enrolled students.

Persona Modeling

Our method for identifying the best students for your graduate program and determining what motivates each segment allows us to deliver ultra-targeted campaigns that resonate with prospective students.

Enhanced Personalization

With the use of dynamic content, we can efficiently deliver individualized messaging to multiple audience segments at the same time.

Solutions For Every Circumstance

Depending on your budget and desired outcomes, we can work with you to find the right combination of products to suit your institution’s needs.

Digital Media Marketing

Reach your ideal students wherever they are through targeted advertising on social media sites such as Facebook, Instagram, or LinkedIn. As Google Premier Partners, we can also help you capture prospective students’ through Search Engine Marketing on Google’s robust ad platform.

Email Marketing Campaigns

Nurture leads with emails featuring essential info on topics, including academics, internships, career outcomes, scholarships and financial aid, and more. Deliver deeper personalization and strengthen your connection to students with segmented messaging.

Inquiry-Capture Landing Pages

Drive students to take action with campaign-specific landing pages featuring must-have information and a compelling offer that will entice readers to inquire and move deeper into the enrollment funnel.

Direct-Mail Outreach Programs

Reinforce your digital recruitment efforts with attention-grabbing and informative direct-mail pieces that will encourage students to take the next steps to either apply or deposit.