Grow Your Grad Programs Amid COVID-19

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A strong start for an NYC-based master’s in data science program


Steady growth for a STEM-focused master’s program in NYC


Results for a new graduate partner in their first year with us


Single-year results for one of our graduate partners

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Spark451 was instrumental in launching a lead generation and nurture program resulting in a 110% increase in applications. Their outstanding strategy and creative teams merged seamlessly with our internal teams and we couldn’t be happier with our partnership.
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- Catherine Calamé

Director of Marketing, Columbia Business School

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Smart Teaser

We take a focused, program-based approach to graduate lead acquisition campaigns. Our strategy team will build a marketing campaign that acquires the right prospects and helps to convert them to enrolled students.

Persona Modeling

Our method for identifying the best students for your graduate program and determining what motivates each segment allows us to deliver ultra-targeted campaigns that resonate with prospective students.

Smart Teaser

With the use of dynamic content, we can efficiently deliver individualized messaging to multiple audience segments at the same time.

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Reach your ideal students wherever they are through targeted advertising on social media sites such as Facebook, Instagram, or LinkedIn. As Google Premier Partners, we can also help you capture prospective students’ through Search Engine Marketing on Google’s robust ad platform.

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Nurture leads with emails featuring essential info on topics, including academics, internships, career outcomes, scholarships and financial aid, and more. Deliver deeper personalization and strengthen your connection to students with segmented messaging. 

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Drive students to take action with campaign-specific landing pages featuring must-have information and a compelling offer that will entice readers to inquire and move deeper into the enrollment funnel.

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Reinforce your digital recruitment efforts with attention-grabbing and informative direct-mail pieces that will encourage students to take the next steps to either apply or deposit.